Updates

Perspectives

May 14, 2021 / Ayesha Husain

Five Defining Features of FC Cincinnati’s New Home

01/Location The story of TQL Stadium, FC Cincinnati’s new home and Major League Soccer’s latest soccer-specific stadium, begins with the site. Ownership intentionally chose a centrally located urban environment with connections to ...

Perspectives

April 13, 2020 / Sherri Privitera

How to Blend the Best of Other Markets into Your Collegiate Venue’s Design

From the Power 5 to the mid-major ranks, our collegiate clients face a sports market in the midst of transformation. So let’s look at the ways athletic administrations can look outside their ...

Perspectives

October 11, 2019 / Scott Capstack

The chicken and the egg: Major League Soccer edition

Which comes first: bigger crowds or bigger broadcast deals? In 2017, Major League Soccer made headlines when it fielded an eye-opening offer of $4 billion for its global media rights. The bid ...

Perspectives

August 29, 2019

How Populous Brought Brands to Life throughout Allianz Field

How do you make a house a home? It’s the challenge of first-time buyers everywhere, regardless of whether the home is a 3-bed, 2-bath split-level or $250-million, state-of-the-art soccer stadium. ...

News

August 28, 2019

Populous to Design New Home for Nashville Soccer Club

Nashville Soccer Club (SC), the Major League Soccer (MLS) expansion team, will soon have a home to call to their own in the city’s Wedgewood-Houston neighborhood, about two miles south of downtown ...

News

July 16, 2019

FC Cincinnati unveils Populous-designed West End Stadium

FC Cincinnati unveiled a new, progressive design today for its West End Stadium, which is scheduled to open in March 2021 and will be the future home of the Major League Soccer team. ...

Perspectives

May 2, 2019 / Wesley Crosby

Allianz Field’s Hospitality Design Unites through Contemporary Comfort

If you’ve ever visited the Twin Cities, you’ve felt it. A warm smile from someone on the street. The local who says hello and takes a genuine interest in how your trip ...

Perspectives

April 5, 2019 / Bruce Miller

Allianz Field and the Meaning of World-Class Soccer

With attendance on the rise and team values booming, Major League Soccer is better positioned in the sports world than it’s ever been. The league is becoming increasingly competitive with some of ...

Perspectives

April 4, 2019 / Phil Kolbo

How Allianz Field embodies Minnesota’s eco-friendliness

The home of Major League Soccer’s Minnesota United FC draws inspiration from the abundant lakes that dot the state. A sweeping exterior resembles water frozen in motion. But North America’s latest and ...

Perspectives

March 10, 2019 / Phil Kolbo

Why Allianz Field Represents Major League Soccer’s Global Ambitions

The reaction is the same nearly every time. Show someone a photograph of Allianz Field, Minnesota United FC’s new home, and their eyes will squint for a split second. Is this real, ...

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