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Perspectives

January 10, 2022 / Adam Stover

Refocusing G4 Studios’ brand integrity with design-build

Immersive experiences have always been vital to the success of a live event or venue, and fans are continuously craving more customized and unique experiences. This fan-centric demand has prompted a surge ...

Perspectives

August 12, 2019 / Adam Paulitsch

Buzzword Breakdown: The “Festivalization” of Meetings

For years now, the made-up word of “festivalization” has bounced around the meetings and events industry and built steam. A quick online search shows no shortage of headlines on industry blogs and ...

News

March 22, 2019

Recap: Populous Delivers Esports Talk at SXSW 2019

SXSW is never short on future thinking, and at Populous we’re always looking for the next big thing if we’re not already working on it. SXSW 2019 was no exception to the rule, ...

News

March 14, 2018

Populous Collaborates on North America’s First Esports Stadium

Today, the City of Arlington announced plans for Esports Stadium Arlington, a state-of-the-art esports-specific venue designed to draw competitive players and fans from around the world. Created in collaboration with Populous, the ...

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