We believe wayfinding is about people, not signs. It’s about putting people first, making them feel at ease, building confidence and enabling their own experience to unfold. It aims to help navigations, operations and the overall experience of the environment. It’s about building a positive association with your environment that creates customer satisfaction and makes people want to return to your venue.
Understanding the user group and diversities of operations allows our strategy team to develop an insight driven analysis of user flows, journey optimisations, to provide intuitive and seamless environments, such as the wayfinding we’ve completed at Metricon Stadium, Groupama Stadium for Olympique Lyonnais or SunTrust Park.
We develop unique solutions to unique problems. We name and number things in a simple and straightforward manner. We create distinct journey sequences that marks each transition with clear confirmation – to elevate the sense of arrival and enables the ease of mind.