Tottenham Hotspur Stadium

The multi-award-winning Tottenham Hotspur Stadium set a new benchmark in global stadium design when it opened in 2019, offering one of the finest spectator experiences in the world. By incorporating a fully retractable natural turf pitch, it’s also the first purpose-built home for the NFL outside the U.S.

Tottenham Hostspur’s old ground, White Hart Lane, contained over a century of memories, but it could no longer live up to the standards expected in modern football. Spurs deserved a home that could match the club’s history and its status in the Premier League and European football.

The new Tottenham Hotspur Stadium is designed to cultivate an extraordinary atmosphere. The spectator experience is incredibly intimate, even with a capacity of 62,850. That’s thanks to stands angled at 35 degrees — the steepest recommended in U.K. guidelines — bringing fans closer to the field than at any comparable modern stadium.

The 17,500-seat South Stand is the country’s largest single-tier stand, designed to generate a powerful ‘wall of sound,’ and includes 5,000 safe standing seats. Populous worked with U2’s sound engineers to optimise the stadium’s acoustics, fine-tuning the reverberation times to amplify the roar of the crowd.




Enhancing the match-day experience for Tottenham Hotspur supporters was central to the design approach. The stadium’s general admission concourse hosts more than 60 concessions and three pub-style feature bars. Within the South Stand, the five-story Market Place atrium is a lively gathering place for fans before and after matches. It features street-food-style eateries, an on-site Beavertown microbrewery, and the longest bar in Europe, stretching the full 65-metre length of the goal line on the pitch.

Populous’ concept designs for the stadium’s premium facilities aimed to unlock hidden potential in underutilised spaces, opening up fresh revenue avenues for the club. This diverse array of private suites, sky lounges, premium lounges, bars, conference facilities and Michelin-star dining options caters to a wide range of budgets and preferences and can host up to 8,000 guests on event days.

I had the full guided tour of the new Spurs stadium, and I can safely say it’s the best football ground I’ve ever been to.

Gary Lineker

Former Spurs Striker and Match of the Day Presenter

Created to be inclusive for everyone, the Tottenham Hotspur Stadium features over 250 dedicated elevated wheelchair positions around the seating bowl, 66 fully accessible toilets, and hearing loops that provide audio-descriptive match commentaries. There’s a sensory suite too — a calming environment for supporters on the autistic spectrum or with sensory impairment conditions.

The stadium is the first purpose-built for NFL games outside the U.S., featuring a retractable natural turf pitch that slides under the South Stand in just 25 minutes, revealing an artificial playing surface. This allows American football to take place during the Premier League football season without affecting the quality of the natural turf pitch. The stadium now hosts two regular season NFL games each year as part of an ongoing partnership between the league and Tottenham Hotspur.

The system also offers ideal sightlines for American football by lowering the playing surface relative to the first row of seats, allowing fans to view the action over players and coaching staff on the sidelines. Add to that purpose-designed NFL locker rooms and other bespoke player, staff and media facilities, and the stadium has become a true home away from home for visiting NFL teams.




Outside of football, the adaptability of the stadium has allowed it to host some of the biggest events in sports and entertainment, from a world heavyweight boxing title clash between Anthony Joshua and Oleksandr Usyk in 2022 to five sellout Beyoncé concerts in 2023.

The wider stadium development scheme encompasses a new visitor centre called the Tottenham Experience, a gym, supermarket and a sixth-form school. Attracting around two million visitors a year, it buzzes with activity, thanks to stadium tours, retail spaces, conference and banquet facilities, cafes and F1 Drive, the first official Formula 1 karting experience, which features 180 metres of track beneath the South Stand. Upon completion, the project will create 3,500 jobs and inject a projected £293 million into the local economy each year, benefitting local businesses and offering fresh opportunities to the community.

Disciplines Provided

  • Architecture


    Populous was the architect for the Tottenham Hotspur Stadium project, responsible for all aspects of the design of the scheme from 2014 and the initial concept stages, through to the completion of construction works in 2019. The full development incorporates the stadium, a new visitor centre and the Club’s new headquarters building. Future developments include an extreme sports building and a hotel.

  • Brand Activation

    Brand Activation

    Populous’ specialist brand activation team delved into the history of the Club’s brand identity to deliver an authentic scheme for environmental graphics. The primary focus involved embedding the Club’s history into the fabric of the building itself, creating statement gestures like the huge concrete letters on the building’s north face spelling out the Club’s motto, which will endure for as long as the stadium is standing.

  • Wayfinding


    The Tottenham Hotspur Stadium required a creative alternative to traditional wayfinding methods to support the stadium’s complementary mix of uses. At the core of the design is the incorporation of LED technology into classic wayfinding totems to create variable digital signage. This provides the building’s operations team with a significant degree of flexibility, allowing event-specific information to be displayed and last-minute changes or messages to be quickly programmed.

  • Landscape Architecture

    Landscape Architecture

    Populous has created a landscaped realm inspired by the Club’s history and the local area, establishing a new ‘greenway’ for fans and the local community to use and explore. All aspects of the development — retail, residential, hotel and experiential — are encompassed in the precinct to create a series of spaces that link together seamlessly.

  • Interior Design

    Interior Design

    Populous partnered with its sister company, Jump Studios, to deliver the design for the stadium’s general admission concourse spaces, incorporating 61 bars, eateries and coffee shops. Highlights of the scheme include three pub-style feature bars, an expansive food court inspired by local street markets and the world’s first in-stadium microbrewery, developed in partnership with Beavertown Brewery. Populous and Jump Studios were also responsible for the concept designs for the stadium’s premium hospitality areas.

  • Events


    Continuing Populous’ long-standing partnership with the NFL, our Events team is tasked with delivering the NFL’s annual London Games Series, with matches hosted at Tottenham Hotspur Stadium and Wembley Stadium. Drawing on the expertise of architects and specialist event planners from across our global practices, the scope of service spans overlay design, accreditation, wayfinding, operations and transportation

Facts & Figures

  • Total capacity


  • Single-tier South Stand capacity


  • Premium seating capacity


  • Food and drink outlets


  • Jobs created


  • Distance from stands to pitch

    4.9m – 6.9m

  • 2021

    • IPC IAKS Distinction for Accessibility
    • IOC IAKS Award – Gold
    • RIBA National Award
    • RIBA London Award
  • 2020

    • Prix Versailles Awards, Sports Category – World Special Prize for Interiors
    • Fast Company' Innovation By Design Awards – Finalist in Sports and Recreation Category for Retractable Pitch Design
    • Architizer A+Awards – Special Mention
    • LABC Building Excellence Awards – Best Large Commercial Project
    • Design Week Awards, Wayfinding and Environmental Graphics - Highly Commended
    • TheStadiumBusiness Awards – Venue of the Year
    • Mondo*dr Awards – Best Stadium Category
    • Selwyn Goldsmith Awards for Universal Design – Highly Commended
    • Civic Trust Awards – Highly Commended
  • 2019

    • AJ Architecture Awards – Best Leisure Project
    • The StadiumBusiness Design & Development Awards – Project of the Year
    • Building Awards – Project of the Year
    • Structural Steel Design Awards – Building of the Year
    • The StadiumBusiness Design & Development Awards – Interior & Fit-Out Award for The High Street Concourses at Tottenham Hotspur Stadium
    • LABC National Building Excellence Awards – Best Inclusive Building for The Tottenham Experience
    • World Interior News Awards – Gold Award for Leisure and Entertainment Interiors
    • World Interior News Awards – Gold Award for Branding and Wayfinding
    • World Architecture News – Bronze Award for Leisure Architecture
29 items.
  • Christopher Lee Senior Principal, Managing Director – EMEA London
  • Tom Jones Senior Principal, Architect London
  • Dale Jennins Senior Principal London
  • Mark Craine Senior Principal, Architect London
  • Megan Ashfield Principal London
  • Marc Spinner Principal, Architect Paris
  • Paul Goodall Associate Principal, Architect London
  • Maria Knutsson-Hall Principal, Architect London
  • Caroline Mills Associate Principal, Architect London
  • Bianca Binder Principal, Architect London
  • Susanna Hanninen Senior Associate, Architect London
  • Elizabeth Miglierina Principal Montreal
  • Marian Moravek Associate Principal, Architect London
  • Emiliano Cevallos Associate, Senior Designer London
  • Fabiano D’Amato Associate Principal, Bids Manager London
  • Scott Rogers Associate Principal, Architectural Designer Brisbane
  • Elisa Martin Associate Principal, Architect London
  • Adrian Feige Senior Associate, Architect Madrid
  • Magdalena Ladka Architect London
  • Sima Bdeir Associate, Senior Designer London
  • Ben Connolly Associate, Architect New York
  • Marco Dessi Senior Architect London
  • Howard Riley Architectural Technician London
  • Nick Fitzgerald Associate Principal, Senior Architectural Designer Brisbane
  • Matthew Rogers Associate Principal, Architect London
  • Simon Borg Principal London
  • Tao Jiang Senior Associate, Senior Landscape Architect London
  • Soaad Stott Principal, Architect London
  • Phil Shotton Senior Associate, Senior Designer London
  • Client

    Tottenham Hotspur Football Club

  • Architect & Principal Designer


  • Interior Designer

    Jump Studios – A Populous Company

  • Tottenham Experience Designer


  • Planning Consultant


  • Roof Structural Engineer

    Schlaich Bergermann Partner

  • Shell & Core Structural Engineer

    Buro Happold Engineering

  • Retractable Pitch Engineer

    SCX Special Projects

  • M&E Consultant

    Buro Happold Engineering

  • Quantity Surveyor


  • Landscape Architect


  • Main Contractor


  • Premium Hospitality, Player Facilities and Tottenham Experience Fit Out

    BASE Contracts & F3 Architects

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