Tottenham Hotspur Stadium

Populous was the architect for the Tottenham Hotspur Stadium project, responsible for all aspects of the design of the scheme from 2014 and the initial concept stages, through to the completion of construction works in 2019. The full development incorporates the stadium, a new visitors centre, and the Club’s new headquarters building. Future developments include an extreme sports building and a hotel.  

Populous’ specialist brand activation team was commissioned to investigate the Club’s brand identity to deliver an authentic scheme for environmental graphics. The primary focus of this piece of work was in embedding the Club’s history into the fabric of the building itself, creating statement gestures such as the huge concrete letters affixed to the building’s northern elevation spelling out the Club’s motto, that will endure for as long as the stadium is standing.  

Populous was challenged to develop a creative alternative to traditional wayfinding methods to support the stadium’s complementary mix of uses. At the core of the design is the incorporation of LED technology into classic wayfinding totems to create variable digital signage. This provides the building’s operations team with a significant degree of flexibility, allowing event-specific information to be displayed and last-minute changes or messages to be quickly programmed.  

Populous has created a landscaped realm inspired by the Club’s history and the local area that establishes a new ‘greenway’ for fans and the local community to use and explore. All aspects of the development – retail, residential, hotel and experiential – are encompassed in the precinct to create a series of spaces that link together seamlessly. 

Populous partnered with its sister company, Jump Studios, to deliver the design for the stadium’s general admission concourse spaces, incorporating 61 bars, eateries and coffee shops. Highlights of the scheme include three pub-style feature bars, an expansive food court inspired by local street markets, and the world’s first in-stadium microbrewery, developed in partnership with operator Beavertown Brewery. Populous and Jump Studios were also responsible for the concept designs for the stadium’s premium hospitality areas.

Continuing its long-standing partnership with the NFL, Populous’ events team is tasked with delivering the NFL’s annual London Games Series, with matches hosted at Tottenham Hotspur Stadium and Wembley Stadium. Drawing on the expertise of architects and specialist event planners from across the firm’s global practice, the scope of service spans overlay design, accreditation, wayfinding, operations and transportation.