Tottenham Hotspur Football Club
Architecture, Brand Activation, Interior Design, Master Planning, Landscape Design, Wayfinding
American Football, Concerts, Soccer
CHALLENGE. Tottenham Hotspur set the challenge of revolutionising modern stadia design. As part of a major regeneration of the area, the Club’s vision is to create a thriving and exceptional sports, leisure and entertainment destination in Tottenham; one that delivers a world-class venue capable of hosting two elite football codes; facilities with benefits for the local community; and to create the most intense and atmospheric place to watch football in Europe.
From the very beginning of the design process, Tottenham Hotspur has been clear that forging memorable experiences for everyone is paramount to its vision for their new stadium. As a result, there has been an incredibly high level of attention to detail within every aspect of the design, from the General Admission areas, through to incredible hospitality spaces.
INNOVATION. In a world first, the stadium will include a retractable natural turf surface for Football combined with an astro-turf pitch for American Football (NFL) underneath, providing the preferred surface for both codes within the same stadium. This innovation also provides the change in height that enables the front row of the seating bowl to have perfect sightlines for both codes. The inclusion of the synthetic pitch also adds to the overall flexibility of the stadium, allowing the Club to host a range of sports, concerts and events throughout the year.
The stadium will include a large single-tier, ‘home end’ stand of 17,500 seats – the largest of its type in the UK – creating an intense atmosphere during matches. Combined with the 5-storey atrium space in the south stand, unique in terms of design and scope in the UK, this will provide an unequalled level of facilities for all supporters, a place to gather and focus home support before and after matches, forming the heartbeat of the new stadium.
The east stand includes a double-height banquet hall, which will be used for conference events and will be supported by the introduction of a new 180-bedroom hotel in the south-west corner of the site. As well as being a unique destination for fans and visitors, the hotel will also be a training and educational facility for local young people.
The hospitality spaces also include innovations in UK stadium design. The purpose-built glass-walled Tunnel Club will allow lounge guests to see the inner sanctum of professional sports, with a behind-the-scenes view of the players’ tunnel, before enjoying the action from player-spec ‘Recaro-style’ seats, located behind the First Team technical area. Along with new concepts, traditional hospitality spaces have also been redefined. With 5 dining options available to guests, the H Club is an exceptional Members’ Club that will offer a range of Michelin star dining experiences, including the opportunity to dine at the chef’s table or with Club legends on a privately hosted table. In the Upper and Lower East and West Clubs, fans will be able to enjoy formal dining one week, before choosing between a mixology masterclass or a brasserie style meal the next. In another UK first, a series of ‘loge’ spaces have been located within these Clubs, offering private space within the atmosphere of the overall Club environment.
A large open public square to the south of the stadium, equivalent in size to London’s Trafalgar Square and operated by the THFC Foundation, will allow for a range of sporting and community activities throughout the year. Creating a new hub for the community, the stadium will sit at the heart of the 20-year Northumberland Development Project, and will act as the catalyst for the transformation of the area.
"Our stunning new stadium design and wider scheme will deliver an unrivalled fan experience and significant community benefits – creating a world class sports and entertainment destination for all - and in our birthplace of Tottenham."Daniel Levy / Chairman of Tottenham Football Club
IMPACT. The full stadium masterplan designed by Populous also includes the Tottenham Experience (an integrated retail and museum facility, incorporating the Grade II-listed Warmington House); a 180 bed hotel; visitor attractions including a Sky Walk to the roof of the stadium; an Extreme Sports Building (with the tallest indoor climbing wall in the world); a Community Health Centre; Commercial Space and 579 residential units. Fully integrated into the existing public transport plans, these facilities will all be linked by a new landscaped public realm, with outdoor play areas, cafes and recreational spaces that will bring the area to life during non-match days. The completed project will mean that Tottenham Hotspur will support 3,500 jobs in the local area.
Within the stadium, each level of hospitality is designed to fit seamlessly into the stadium, and within its wider context in North London. The Sky Lounges which perch upon the East and West Stands are designed to completely redefine the fan experience within the world of international sport – watching the action from an incredible vantage point, while simultaneously gazing out over the city of London